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The Evolution

A County UNITED in the pursuit to support and develop well-rounded soccer players

In the fall of 2017, we set out to explore an evolution of Leelanau County Soccer Club brand. We felt that as our children grow up, it was time to have our club’s brand grow up with them. The purpose of the rebrand was multifaceted. We wanted to differentiate between our vibrant soccer program and the apparel line M-22, both from a legal and visual branding standpoint; we wanted to explore different logos and badges so the program feels refreshed, exciting, modern, and dynamic; and we also wanted to explore uniforms that the kids would be excited to wear as well as additional apparel that coaches, parents, and the community could be excited and proud to wear as well. 

We have decided on the name change, logo, and uniforms as we seek to be a county United by the sport we love, played by the kids we love, in a beautiful place we love. We look forward to the exciting years ahead for our program as we continue to teach our children about being a part of team as they develop a fun, healthy lifestyle with their friends and community.

The LSC United teams are competitive teams built from players from all across the county. We compete against similar and relatively close teams (e.g., Cadillac, Elk Rapids, Petoskey, Northstorm, etc) in “friendly” games and participate in local tournaments (Traverse City and Petoskey held in both the fall and spring).  LSC United believes all players can and will develop individual and team skills, love of the game, a strong sportsmanship and practice ethic and confidence in themselves and their teammates on (and off) the pitch. The kids that make LSC United possible are those that have a passion for the game. LSC United seeks to give those kids extra training opportunities with like-minded players and give them the opportunity to be challenged in a competitive yet supportive environment at close-to-home tournaments. Players signed up for LSC United are automatically enrolled in the LSC Recreation league (as applicable based on age group) at no additional charge, to allow LSC United players to play with all their friends, get more game experience, bring up the quality of play in the recreational league, and allow players to participate in the Romp N Stomp.  

United we stand!